The Team
Photographer/Director [Banner]:
Jessica Pettway
Photographer/Director [Lifestyle]:
Tayler Smith
The Campaign
[3] individual motion & stills concepts seamlessly melded together across OOH, DOOH, and digital/social during the 2022 holiday season to put consumers at ease when their to-do lists overwhelmed. Strategically meshing hand-painted, oversized lifestyle portraits of luxury items with our more attainable goods featured statically across digital banners online, as well as in motion across two billboards in Times Square, solidified this campaign a success and reframed Google as shopping authority.
